Why an SSL certificate is now essential for your website

WARNING: If you don’t have an SSL certificate installed on your website, Google will flag your website as “Not Secure” starting in July 2018.

It is safe to assume that if your website has security warnings like this, it will cause visitors to leave the website, resulting in lost credibility and lost business for you.

Regardless of what type of business you have, you need to get an SSL certificate before it’s too late.

SSL stands for Secure Sockets Layer which is a standard security protocol that ensures all data transmitted between the web server and browser remains encrypted.

 

In Chrome 68, the omnibox will display “Not secure” for all HTTP pages.

 

Here are a few reasons why an SSL certificate is now essential for your website:

 

1. SSL prevents information theft

SSL encrypts any information visitors put into the site. While the information is being transmitted from the visitor’s computer to the server, SSL encryption ensures protection from unauthorised third party which can come in between to steal information.

 

2. SSL secures online payment transaction

If you have an e-commerce website, you are required to have SSL certificate installed. Without SSL encryption, hackers might be able to steal your customers’ credit card information. You are putting your customers at risk and this might lead to a drastic failure to your online business.

 

"84% of the users will abandon the purchase if data is sent over an unsecured connection."

GlobalSign

 

3. SSL helps build trust with site visitors

You wouldn't trust a website prone to bots lurking around hoping to find poorly protected pages that contain sensitive information, would you? If so, why would your visitors? An SSL certificate prevents that from happening by encrypting all data sent to the website. If your site visitors are about to submit information, having a green lock icon on the browser which says "Secure" allows them to feel safe.

 

4. SSL has an impact on SEO ranking

Aside from making your website secure, your website will also rank a little higher on Google. HTTPS was acknowledged as a ranking signal in 2014. You can read the article here.

 

5. HTTPS websites drive more traffic

Nowadays, website visitors are already paying attention to the security of the website. As a result, websites running over HTTPS drive more traffic than those running over HTTP.

 

6. HTTPS websites load faster than HTTP websites

HTTPS websites load faster than HTTP websites which would contribute to a better user experience and a higher ranking on Google.

 

How do I install an SSL certificate?

Now that you know why an SSL certificate is essential for your website, it’s time to get it installed.

To do a complete SSL certificate installation, these are the steps involved:

  1. Go to your website hosting and install an SSL certificate
  2. Update domain records
  3. Update WordPress site links to HTTPS
  4. Implement forced redirect from HTTP to HTTPS
  5. Update site resources to HTTPS to avoid Mixed Content errors
  6. Update Google Analytics tracking
  7. Request to re-index the website through Google Search Console

 

For many business owners, this is a daunting process and something they wish someone else could take care of for them. That’s where we can help.

We are currently working with clients who don’t have an SSL certificate, and we can implement this for you in the best and most efficient way possible.

The way we do this, and cost involved, will depend on your hosting arrangement, and if you have a Client Support Plan with us. Please contact us today if you could use our help to ensure your SSL is in order.