Have you looked at your website lately? I mean, really looked at it? If you were to critique it as a visitor – a prospective customer – would you find that it was mobile responsive, easy to navigate, informative and intuitive, quick to load, and an impressive representation of your business?
The rate of change is exponential, and just because you created a website at some point, doesn’t mean you can set it and forget it. Competition is fierce, and for most businesses, having a professional, current and on-point website working for them around the clock is simply a no-brainer. Social media is a great marketing tool for many businesses, but it doesn’t replace the need for a website.
A website will always be the place of ultimate credibility for a business.
It is a dynamic portal for showcasing products and services, collecting leads, generating and facilitating sales, providing valuable information, and instilling confidence and loyalty in your existing and prospective customers through professionalism and positioning. Websites can now perform so many other tasks and functionalities as well, and they also allow prospective customers to find your business through search engines. Unlike social media, you own and retain complete control over your website.
Like most technology, websites have changed drastically in recent years, and ways they were built not so long ago may no longer be relevant, efficient or effective. It’s important that your website receives a refresh, redesign and/or redevelopment as needed, to ensure it’s working to its fullest potential to give you the results you strive for.
It’s also critical that your new website is looked after and cared for by a professional on an ongoing basis, to keep it performing at its peak and to preserve your investment. Having a well-maintained website not only means it will be working harder for you 24/7, but it positions your business to be able to keep up to date with changing technology and take advantage of new developments and implement them quickly and cost effectively. If you allow your site and its software to lag behind, you are not only open to security issues, but it can be a costly and time-consuming process to bring it up to date when you do wish to make changes or add a new feature.
There are some clear signs that will indicate that your website is worthy of redevelopment:
It’s not mobile responsive
Most users are likely to leave a website if it’s not mobile responsive.
Over 80% of internet users have a smartphone, and in 2016 Google announced that the number of mobile searches surpassed desktop searches.
Google gives preferential treatment to mobile-friendly sites in their search results and can actually penalise sites that are not responsive.
Mobile-responsiveness is no longer an option, it’s essential to ensure your website is able to be found, and to avoid losing visitors to competitor websites.
Design is outdated or inconsistent
Does your website still visually represent your business in the most professional way possible?
Over the years, additions and changes to your site may mean that the design, colours and fonts don’t look as sharp as they should, or layouts have become incongruent. The age of a site can mean that the style is now very dated, and not in line with the visitor’s expectations of sharp, simple and clean design.
Presentation in a website that is not 100% can result in a fast loss of credibility, and could mean that visitors leave your site, decide not to proceed with their enquiry, or have a lesser impression of your business than how you wish to be perceived.
It’s not easy to update
Editing your website should be easy, and can actually be enjoyable!
Thanks to significant advancements in recent years, your website should be running on an easy to use content management system (CMS), like the WordPress platform.
We take it one step further, and use a premium editing system within WordPress so that editing can be done quickly and easily, on the front-end of the site (you are editing the site as you see it!). You can also edit and configure the SEO snippets to target keywords of your choice, to increase your likelihood of being shown in Google search rankings.
You should be able to log into your website from any computer, and you don’t need to download or pay for any editing software.
We create templates and detailed instructions for our clients, and above all, you don’t need to have a university degree in computer science to use it successfully. Hallelujah!
Below: An example of our easy to use CMS that allows clients to update their own website.
These are just a few key indicators that could be telling you it’s time to make the worthwhile investment in a new website. In addition to these, take notice of whether your site is slow, doesn’t have an SSL certificate, has outdated content or features, and doesn’t seem to be user friendly.
If you would like help determining where to start, or what type of changes your site needs, please feel welcome to contact us for a free review of your requirements.